IDENTITY & BRANDING
The fusion of brand identity work, conceptualization and visual branding.
Brand Identity
- New concept identity & branding
- Existing concept repositioning & branding
Property / Program Identity
- Visual branding
- Culinary program development
- Beverage programming & partnerships
- Wellness programming
- App development and design
- Delivery program setup and launch
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Visual Branding & Design
- Collateral, menu design & process
- Physical touch-points
- Digital brand identity
- Promotional materials
- Merchandise
- Consumer packaging
An integrated approach to ensure consistencies across brand integrity and visuals, and collaborative process with operations.
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- Integrated marketing audit
- Marketing strategy, budgets & planning
- Marketing & branding infusion
- Audience assessment & reach strategy
- Digital marketing audit & setup
- Campaign(s) review & setup
- Social media setup
- Communication strategies
- Opening launch plans
- Advising on marketing team infrastructure
- Marketing team training
- Third party vendor recommendations (see below)
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MARKETING
HOSPITALITY OPERATIONS
An evaluation and tactical application to enhance team morale, create efficiencies and increase profitability.
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- Audit for front & back of house operations
- Inventory controls and systems
- Profitability assessment and plans
- Infrastructure and positioning
- 30/60/90 Operational plans
- Critical paths
- Theft review and prevention
- Operating supplies & equipment
- Staffing guides & hiring support
- Budgets, tip sheets, P&L, proforma templates
- Systems & procedures - setup & audit
- Training manuals
- Standard operating procedures
- Vendor and purveyor recommendations (see below)
Systems and foundation work to setup a successful special events program inclusive of private dining, social and corporate groups and wellness retreats.
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- Event or retreat audit & positioning
- Cloud-Based software solutions
- Visual and digital brand tool audit
- Lead generation and tracking
- Event reporting and analytics
- Events Strategy
- Communication templates
- Advising on sales team infrastructure
- Sales team training
- Logistics and Planning**
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EVENT FOUNDATION
GUEST EXPERIENCE
Reviewing the customer journey and applying proven programs to enhance productivity and strengthen guest/consumer/patient communication and retention.
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- Guest experience audit
- Reservationist training
- Guest review platforms & insights
- CRM Systems and protocols
- Customer journey - digital
- Customer journey - onsite
- Booking applications
- Database foundation work
- Multi-Unit hospitality group - cross promotions
- Concierges materials and opportunities
PARTNERED SERVICES
Internally we are comprised of a dedicated team of experts in branding, marketing and operations however, we know that it can take many different skillsets to bring a project to life.
Below is a range of external service provider that we can recommend based on the needs and scope of your business or opening.
We have strong working relationships with a variety of vendors to help consolidate programs, bring efficiencies to your business and keep your vendor costs competitive.
VENDORS INCLUDE
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Staffing Agencies
Procurement Companies
Cleaning & Porter Services
Food Purveyors
Wine & Spirits Portfolios
Security Companies
Tech Platforms
Valet Parking
Back and Front of House Designers
Credible Chefs & Bartenders